About me

Digital Product Strategist & UX Lead

10+ years turning research insights into user-centred digital products for global brands. I specialise in content strategy, UX design, and multi-market product experiences.

Think

I help you figure out what to build and why it matters to your users.

Design

I turn ideas into interfaces that are intuitive, tested, and ready to build.

Ship

I work fast and hands-on to get your product live, not stuck in decks.

Journey

How I got here

View CV

Going independent

2026

Working directly with founders and product teams who want to move fast.

London → Marbella

2025

Relocated to Spain. Still working with global teams, just with better weather.

Product strategy for global brands

2023

Embedded in product teams for healthcare and tech. Leading multi-market content and UX.

Pivoted to product design

2022

UX Diploma from Brainstation. Joined a startup to lead mobile app design end-to-end.

Leading content & UX teams

2017

Shaped digital products for healthcare, finance, and retail. Mentored a team of 3.

Graduated, started in digital

2013

BA in PR & Communications. Began my career in content strategy and digital campaigns.

View CV

Beyond work

A bit about me

Swedish native based in Marbella. When I'm not designing, you'll find me at the gym, on a hike, or building my own products. Currently working on something for the local Marbella market.

Work with me

Let's build something great together

I'm currently taking on new projects. If you're building something interesting, I'd love to hear about it.