Skip to main content
Sanna Forbes - Home
Available for new projects

I turn ideas intoproducts that work

Product strategy, UX design and rapid builds for founders and product teams. I figure out what to build, then make it happen.

Brands I've worked with

Google.org
Novartis
BBC
Pfizer
Legal & General
Primark
New Balance
Homeserve
Google.org
Novartis
BBC
Pfizer
Legal & General
Primark
New Balance
Homeserve
Tools & Stack

What I work with

Design, development and AI tools that help me move fast without cutting corners.

Figma
Claude
Cursor
Notion
Miro
Linear
Next.js
Tailwind
Vercel
Sanity
How I work

AI-native workflow

I use AI at every stage of my process. Faster delivery, more exploration, better outcomes.

01

Research & synthesis

AI helps me analyse interviews, synthesise findings and surface patterns across large datasets in hours, not weeks.

02

Strategy & framing

I use AI as a thought partner to pressure-test assumptions, explore positioning and map opportunity spaces.

03

Design & iteration

AI accelerates exploration—generating copy variations, layout options and design directions to test quickly.

04

Build & ship

AI-assisted development means I can prototype and ship production code faster than traditional timelines.

Testimonials

What people say

"Working with Sanna on the RLT Hub project was fantastic. She brought clarity to complex content challenges, worked seamlessly with the team, and always kept the user front of mind. Her guidance made a real difference to both the strategy and execution of the project."
TH

Tom Hall

Product Manager, Novartis RLT Hub

"Sanna served as a strategic anchor for our entire team, bringing together disparate stakeholders by communicating a clear, unifying strategy. Her recommendations were always sound and articulated with such clarity that she consistently brought everyone on board."
TK

Tal Khangura

Project Manager, Novartis RLT Hub

"The RLT Hub was complex, with priorities changing all the time. Sanna just got on with it. She adapted fast, kept everyone in the loop, and I never had to chase her for anything. Exactly who you want on a tough programme."
WK

Wendy Ko

Program Director, Novartis RLT Hub

"Working with Sanna transformed how we approached our product. Her research insights and UX recommendations helped us build something our users actually love."
BL

Ben

Founder, Balloon Labs

Insights

UX teardowns & resources

Free templates, UX analysis of popular tools, and design guides.

Ready to work together?

I'm currently taking on new projects. Let's talk about what you're building.